We’re living in what’s known as the ‘decade of the mobile.’ According to recent government figures, there are more than 873 million active mobile users in the country at the moment, and the numbers are expected to go up each year. A similar trend is being observed in the rapidly expanding mobile-internet market, and according to a recent survey, this is thanks largely to the young demographics of the country.
The survey results – announced at the two-day Mobile Marketing Association (MMA) Forum, which concluded in Gurgaon on Thursday – show that ‘more than half of all mobile-internet users in India belong to the 18-24 age group.’
The report, titled the ‘Mobile Internet Consumer – India 2013,’ was compiled by the global mobile-ad firm Vserv.mobi, in association with the MMA. 51% of mobile internet users – in the sample of 2,000 users surveyed by the researchers – were within the 18-24 year age bracket. 30% ranged between 25-35 years of age, while 9% were below 18 and about 10% were above 35.
Another curious finding concerned the gender of the average mobile internet user. The report says that 91% of users were males and only 9% females. “The findings and insights are drawn from a primary survey conducted across India,” the researchers say.
A separate MMA report, announced at the same forum here, dealt with the mobile advertising market, which, according to analysts, has grown by more than 60% in the recent past, “and is expected to increase by 43% in the next 12 months.”
“Marketers today are beginning to invest more and more in the medium, to see how mobile, when placed at the centre of a well integrated campaign, acts as the binding tissue, bringing all aspects of a campaign together,” said Rohit Dadwal, managing director, Asia Pacific, MMA.
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